Trade and industry

See how companies such as Royal Unibrew and Hørkram use the system to allocate sponsor tickets and run trade fairs – and which features they get the most out of.

Royal Unibrew

Royal Unibrew has a custom setup from Event IT, used to book and distribute sponsor tickets for some of the largest concerts and events in Denmark, including at Royal Arena and Bremen.

Large beer cans placed on a meadow with seating in between. The Royal Unibrew logo is inset in the corner.

We experience a flexible system that supports our workflows, and a support team that is always helpful and attentive to our needs.

Line Thustrup Hospitality Coordinator, Sponsorship & Activation

Features this customer uses

Third-party approval

Third-party approvals

Royal Unibrew uses this feature to allocate sponsor tickets. Sales staff request tickets in different categories and fill in the information Royal Unibrew needs. All requests are then reviewed and either approved, rejected or adjusted. That gives a complete overview of every ticket request, while all the data is gathered for subsequent reporting and accounting.

Dashboard

Dashboard

The dashboard gives Royal Unibrew’s sales staff an overview of their orders and the status of approved and rejected applications. It also makes it possible to see the time of each event, download the ticket and edit the registration.

Hørkram

Hørkram, one of Denmark’s largest food and catering wholesalers, has used Event IT’s system since 2022. For their most recent trade fair, Event IT delivered a greener detail for the event in the form of plantable name badges.

A person lifting a blue plastic crate of cabbage and carrots. The Hørkram logo is inset in the corner.

Features this customer uses

Name badges

Plantable name badges

At Hørkram’s most recent trade fair, attendees got to take a small part of the event home with them in the form of a name badge made of paper and seeds. After the event the seeds are planted and grow into flowers – a branding detail that leaves an impression.

SMS

SMS notifications

For the trade fair, Hørkram used the feature that assigns attendees a contact person who automatically receives an SMS notification when that attendee’s ticket is scanned on arrival. It makes sure the right people are notified at the right time.

Plans and pricing

Whether you run large or small events, we have a plan that fits your needs – and the system scales up or down as those needs change.