Dear Destinations,

Discover in this webinar how Copenhagen turned good actions into cultural rewards — and how your destination can do the same.

In just over a year, our CopenPay initiative has grown from a pilot project into a successful program with more than 100 local partners and thousands of visitors from around the world. Its concept—rewarding visitors and locals for positive actions—has attracted global attention. Destinations worldwide have reached out to us, eager to explore how they can implement something similiar in their own cities and regions. The huge global interest has inspired the next step: DestinationPay, a scalable model for destinations worldwide. 

What is DestinationPay? 
DestinationPay helps destinations inspire more conscious visitor behavior, strengthen connections with local communities, and raise awareness of the impact of tourism — both during and after visits. With tourism heading toward 1.8 billion arrivals by 2030, the model provides a framework for creating meaningful, positive, and balanced experiences. 

Why join our webinar: 

• See CopenPay in action: Learn how thousands of visitors and 100+ partners engaged in Copenhagen. 
• Get your practical guide: Step-by-step insights to launch your own initiative. 
• Ask and learn: Interactive Q&A with the CopenPay team. 
• Join a global alliance: Connect with forward-thinking destinations worldwide. 
• Unlock data-driven lessons: Exclusive insights from two years of results. 

 Webinar agenda: 

• Why DestinationPay: The need and opportunity 
• The Concept: How it works and how to implement 
• Learnings from CopenPay: Results and key takeaways 
• How to Get Started: Platforms, partnerships, and resources 
• Next Steps: Join the alliance and take action 

 A more detailed program to be launched soon. Registration is free.

Don’t miss your chance to join the global movement - and let’s shape the future of tourism together! 

Warm regards, 
The CopenPay team at Wonderful Copenhagen